In 1985, the Techniques d’Avant-Garde business group came to acquire majority stakes in Heuer marking the beginning of TAG Heuer. 1958 onwards, under the leadership of Jack Heuer, Heuer started dominating the industry with their watches being used by the likes of the Ferrari racing team in world events. The 1930s saw Heuer expanding their range of wristwatches and incorporating their first brand inscription, “Ed. Heuer’s stopwatches and pocket chronographs were used extensively for automobiles, sports timing, production, and even artillery calculations. In the 20th century, there was an increase in the demand for accurate timing owing to advancements in industrial production, science, and transportation and a boom in sporting events across the world. There began the journey of TAG Heuer, a name that is now synonymous with high-functioning, luxury chronograph watches associated with the topmost sporting events of the world.Īll through the initial years, the company was focused on innovation with Edouard Heuer, achieving several pathbreaking patents. Edouard Heuer opened a watch shop in Saint-Imier, Switzerland, in 1860, mainly to produce silver pocket watches. One of the longest-running legacies in the watchmaking world originates from the ambitions of a 20-year-old. Directional Wind and Weather Monitoring.
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